Looking for a thoughtful team
what
i
Bring
I’m happiest on teams where there’s a real idea to find, smart people to make it with, and a brand that’s worth getting right.
(01)
Creative Direction
Finding the idea and the feeling, then shaping how it shows up everywhere.
Creative Strategy
Visual Worlds
Pitching Ideas
Creative Briefs
Design Leadership
(02)
Brand Systems
Identities, guidelines, and frameworks that keep a brand feeling like itself, whether one person or fifteen markets are using them.
Brand Identity
Guidelines & Toolkits
Design Systems
Rebrands
Global Rollout
(03)
Campaigns & Experiences
Taking an idea everywhere people meet a brand, from digital and OOH to events and real-life moments.
Integrated Campaigns
Full-Funnel Creative
Events & Activations
Employer Brand
Product Launches
(04)
AI-Assisted Creative
Using AI to explore faster and make more, without losing the taste and judgment that make the work good.
AI Image & Video
Visual Standards at Scale
Workflow Design
Responsible Use
Concept Exploration
Who i
work with
Marketing
I partner with marketing on what we’re trying to say and who needs to hear it, then make sure the creative actually does that job.
Designers &
partners
Whether it’s my own team, freelancers, or an agency, I try to give people a clear direction, honest feedback, and room to grow.
Product
I help bring the brand into the product, so the experience feels like the same company from the first ad to the app.
Leadership
I like being in the room early, helping leaders turn a big vision into something people can see, react to, and get behind.
core
capabilities
Strategy
Creative strategy
Messaging & positioning
Brand strategy
Business sense
Performance & testing
Creative
Visual storytelling
Experience design
Art direction
Concept development
Brand voice & tone
Leadership
Coaching & critique
Talent management
Training & playbooks
Process improvement
Partnership
Cross-functional collaboration
Simplifying complexity
Stakeholder alignment
Executive presentations
FAQ
Question
User
What kind of role are you looking for?
1
A senior art director or design lead role on an in-house team that cares about brand and is building something it believes in. I'm based in San Francisco and open to hybrid or in-office roles locally, or remote roles anywhere.
Question
User
How do you use AI in your work?
1
As a tool, not a replacement for taste. I use it to explore ideas faster, build visual worlds, and keep things consistent at scale, and I’m careful about where it doesn’t belong. The idea and the final call are always human.
Question
User
Are you still hands-on?
1
Yes. I'm just as comfortable shaping a big-picture concept as I am getting into the details, and I still make the hero work myself. On bigger projects, I set the direction and guide the team that brings it to life.
Question
User
What industries have you worked in?
1
Education, tech, logistics, finance, health, climate, and AI, plus plenty of startups. A good idea travels across all of them.